In the end the greatest virtue that organizations need is courage.

“Courage is the only virtue you cannot fake.”  

-Nassim Nicholas Taleb, author of The Black Swan

Sales and marketing leaders with courage should drive strategy

Adam Grant, Professor of Management at the Wharton School, reveals the kind of person who is the key to making teams succeed. He calls them the “disagreeable giver”. According to Grant, executive level members of your team who tell it like it is, without any concern for your feelings, might get on your nerves a bit–but they’re the most undervalued people in business.

“Disagreeable givers are the people who are willing to give the critical feedback you don’t want to hear–but you need to hear,” Grant says. “They are the people who challenge the status quo and push the organization to make painful but necessary changes. They’re invaluable,” Grant says.

But therein lies the problem. Many leadership teams don’t have a contrarian or disagreeable giver–someone who plays the devil’s advocate. That’s a tragic mistake. As Chief Marketing Strategists, we work with clients by questioning wishful thinking and bringing much needed critical problem solving and strategy to the board room.

In the end the greatest virtue that organizations need is courage.

Courageous leaders tell the truth and say out loud that a bad idea is a bad idea no matter whose idea it is—even if it’s the CEO’s. And if you don’t have people who give their honest feedback then they’re not leaders but followers. And having too many followers will have negative consequences on your business growth.

Political correctness in business is the elevation of sensitivity over truth. And you need truth spoken in your strategy room so you can execute realistic Big Ideas in order to scale your business against your competitors. Most of the time in business you only get in trouble for telling the truth. When you do, people tend to lose their minds—at LeaderFinders we tell the truth anyway. If you want that kind of honest strategic leadership, we should talk.

If your leadership team needs leaders with courage please contact Tim Finley at

Courage is not simply one of the virtues, but the form of every virtue at the testing point.

- C.S. Lewis

Strategic marketing transitions

Minneapolis, MN 55447

(612) 508-9827

Are you looking for a Chief Marketing Strategist or New Business Leader?